Case Study

greyparrot are a newly-launched, AI-based computer vision startup for the waste management industry.

Intro

From zero online presence to TechCrunch & The Evening Standard.

greyparrot was newly invested startup when we began working together. Holding only a basic logo, we started working on all online brand and presence. 

One year later, greyparrot appeared in TechCrunch and The Evening Standard print in October 2019.

Details

Online presence for an AI startup.

Challenge

The artificial intelligence industry suffers from an ongoing communication challenge.

AI as a concept is inherently difficult to represent visually with the general populace imagining a humanoid figure.

This challenge was compounded with an early-stage startup finding it’s identity.

Solution

Working closely with the CEO and engineers while iterating rapidly on design, identity work was completed which laid the foundation for future expansion.

Brand colours and tone were finalised while a short- to long-term social media and PR strategy was put in place.

Annual Savings

500k

Return Users

12M

Social followers

840%

Traffic Boost

1550%

Details

Creative assets.

Website

Social Media

Testimonial

“Ludo supported Greyparrot for our online launch, both on website creation and social channels.

He provided us with useful insights and feedback to ensure a successful launch.

Ludo is a talented marketer whose enthusiasm and positivity drives action and brings people together. He is reliable and hard working.

I hope to work with him in some capacity moving¬†forward!”

Alisa Pritchard, Head of Marketing & Operations

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