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We tend to tell ourselves we have failed when the things we set out to accomplish, don't go the way we hoped.

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Sound familiar?

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But the reality is you probably didn't give it your full energy to begin with. Yeah, I know.

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But I'm here to tell you, how can you fail something that you never actually started properly?

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I had this friend who used to call himself all sorts of failures.

• a failed musician
• a failed photographer
• a failed agency builder
• a failed jet-setter…

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But the truth is, when I sat down and properly asked him, how many songs, pictures did you create?

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How many clients did you close?

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How many countries did you visit?

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The answer was usually around… zero.

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It was a brutally honest conversation that I remember vividly because it was with myself.

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And that’s when I realised that most men don’t actually fail at things… they just never really start.

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So if you think that you have failed at everything you have attempted and you’ve lost hope and confidence in yourself, I’m here to tell you you’ve got it the wrong way around.

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So by the end of this letter, you’ll see why your ‘failures’ are a lie… and what to do about it.

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Did you really give it your best? Or even your least?

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You see, most men talk themselves out of taking action before then even begin.

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They don’t fail at becoming a YouTuber, starting an agency, becoming a DJ, making money online.

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They just think about something and feel like they have already done the work.

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Iron out all the possibilities through thinking without actually doing anything.

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They just delay and delay until they give up.

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Have you ever said, “I tried but it didn’t work”?

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Did you actually try or did you just think about it a lot?

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Did you have a plan of action or just some half-baked meander?

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I’m guessing it’s both because that’s what a lot of young men do.

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It’s what I did too.

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If you’re still reading, this means you know what I’m talking about so let’s break it down.

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You Already Know What To Do

The danger here is the more you call yourself a failure, the deeper you will sink into inaction.

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And inaction here is the real challenge.

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You’re not failing, you’re sabotaging yourself.

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Look, you have started things before.

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A new workout, a job, a relationship,

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Maybe a new sport, a new hobby… something like that.

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The point is, you know how to start.

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You just need to treat that important thing you have failed at the same way.

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That could be the wifi money business you want to start so you can have the freedoms you see other men have.

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Or the creative project that sits in your heart, waiting to be manifested.

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There’s something important in your life that you’re stalling on attacking and you need to treat this in the same the way.

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So you’ve already made the decision to be here, listening to this.

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So now let’s talk about what you can do right now.

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Put It Into Action

Now I don’t know what that thing is, the thing that sits in your heart that you really want to do but said you’ve failed at.

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Which we’ve already said, you haven’t failed, you just haven’t properly started.

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Step One

Write down what that thing is.

Get it out. Write it down.

It could be the wifi business you really want or the creative project you have in your heart.

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Step Two

Immediate action.

Do something today to move on that action.

If it’s a business, outline the service.

If it’s a creative project, post something.

Protip, if it’s scary… you’re moving in the right direction.

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Step Three

Build that habit.

Every day, do something. Anything at all.

But most likely, you have to do the scary thing.

The thing that most likely moves the needle and pushed this thing forward.

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Step Bonus

Keep that momentum going.

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You’re not here to make it overnight.

You’re here to stay in the game.

You “failed” previously because you never really entered the game.

Now you have your first steps inside the arena.

Keep taking those steps.

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You Have Done Well

You haven’t failed, you just haven’t started.

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You are not a failure, you just haven’t properly started.

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So tell me, what are you going to start?

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Let me know in the comments… or not. It’s actually better if you just close this and go do it tbh.

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You may have come into this video thinking you have failed.

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Now you know better.

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Ludo loves you.

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